Spicing up Apple's September iPod touch commercialApple's advertising agency, TBWA/Media Arts Lab, has modified the original iPod touch TV ad for Yahoo Games so that the iPhone action takes its toll on the actual web page. Those who've watched Nintendo's older “Wario Land Shake It” commercial know what we mean.
(Watch Wario Land - Shake It on YouTube)
An AdvertisingAge report points out to the existence of a new Apple ad on the web. However, it's not the ad that is actually new, but rather the context in which it's presented.
While Apple's iPod touch TV ad was already fun to watch in its original version, the folks at TBWA decided to spice things up a bit, or better yet, shake things up. In the new ad the gameplay literally begins to move all the elements on the page. The impressive effects can be viewed in the embedded video below.
iPod touch (second generation) is touted by its makers as the “Funnest iPod Ever.” It boasts a thin, contoured stainless steel design, it uses impressive technologies like the accelerometer and Multi-Touch, and offers access to the iTunes App Store, where the real fun begins.
TBWA Worldwide is headquartered in New York City. The International advertising agency is a unit of Omnicom Group, the world's largest ad agency holding company. It was founded in 1970 in Paris, France, following a merger between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. TBWA was later purchased by the Omnicom Group, in 1993. TBWA has been responsible for Apple's Get a Mac campaign ever since 2006. The TV ads are currently shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan.
Apple's Get a Mac ads have become easily recognizable thanks to the pattern they follow -
a standard and simple template that has a guy portraying the Mac and another one portraying the PC/Windows. Actor Justin Long plays Mac. He is dressed in casual clothes and has a very easygoing attitude. Long kicks off every commercial by saying “Hi, I'm a Mac.” PC (John Hodgman) introduces himself saying “...And I'm a PC,” and appears in more formal clothes (a suit and tie), with an attitude that complements the outfit.