As the pace of our lives is picking up, even fast food tends to become… well, faster. As if nutritionists and health experts were not having enough trouble trying to fight the fast food industry and the effects it has on consumers’ health and weight, a new food item – that is even faster than food – will go into production later this year, Eater informs.
Meet the Candwich, aka the canned sandwich or sandwich in a can, from Mark One Foods. Though this is not the first product of the kind, it’s garnering a lot of media attention because of plans to sell it in the US: apparently, the first canned sandwich came out in Germany and soon slipped off the radar. The company making Candwich is now grabbing headlines because of an investment scam in which it’s involved, but the President of Mark One Foods Mark Kirkland is confident the new product will kill competition once it’s out.
“Like a cross between a Little Debbie and a cold Hot Pocket, but also in a can, the Candwich is the next crazy convenience food hitting shelves. Although it’s targeting the pre-school, camping, and construction worker demographic, it seems more like a novelty or a military ration than something anyone would actually eat on a regular basis. The Candwich recently got national attention after a Utah man was sued by the SEC for fraudulently investing millions of dollars in Mark One Foods, the company the produces the Candwich, in addition to several other equally ridiculous products. The Candwich comes in three flavors: peanut butter and strawberry jam, peanut butter and grape jam, and, the most terrifying of all, BBQ Chicken. Apparently the law suit has had little impact on Mark One Foods, and plans for Pepperoni Pizza and French Toast Candwiches are in the works,” Eater writes.
“The Mark One Foods website makes a claim that the Candwich would be good for camping, and, indeed, a German camping supply company at one point produced cheeseburgers in a can. An AV Club taste test described them as something you would ‘never want to relive, but that won’t stop me from telling every single person I know about it.’ Although peanut butter and jelly seems like it might fare better from the in-a-can treatment than either the cheeseburger or the BBQ Chicken, it’s still likely that the Candwich is more an internet-meme-in-a-can than viable food source,” the same e-zine further says.
If the promise from Mr. Kirkland that the Candwich comes with excellent shelf life is not enough to lure costumers, then there also this: the can promises a “Candy Surprise Inside.” Because Candwich is not out yet, no one can determine whether that refers to the actual sandwich (which would make sense in the case of the two variants with jam, but not in that of the BBQ sandwich) or a sweet treat included as a bonus. However, as Eater says on a parting note, there should be no surprises, sweet or otherwise, in a sandwich that comes in a can.
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Latest Food Craze: The Candwich, Sandwich in a Can
New food item from Mark One Foods will go into production later this year